The Young British Foodies was bought to my attention today, looks awesome. Here is the blurb:
“Welcome to the food and drink world’s “The Young British Foodie awards,” (the YBFs), a nationwide search for new talent. Rather than the usual, ‘best restaurant’, ‘best bar’, ‘best cafe’ categories we’re all so familiar with, the YBF’s is about embracing new culinary personalities; the next generation. We hope to celebrate the bold, new and creative.”
And I love it. It seems like a much more accessible way to shine than the normal well trodden routes. And I’m sure the awards are going to turn up some real homegrown talent, who just might turn into our next wave of TV chefs. I shall be keeping an eye on this.